Ohana Companies

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Ohana Companies - overview

Established

2007

Location

Wilmington, DE, US

Primary Industry

Marketing/Advertising

About

Ohana Companies specializes in delivering digital solutions that enhance operational efficiency for businesses, focusing particularly on small to medium-sized enterprises. Founded in 2007 and headquartered in Wilmington, US, Ohana Companies provides software tools that integrate into existing workflows to improve business processes. The firm was acquired by 360insights in August 2019, and it has completed one deal to date. The company’s primary focus is on providing innovative digital solutions designed to enhance operational efficiency for businesses.


Their core product offerings include a suite of software tools that integrate seamlessly into existing workflows, enabling users to streamline processes, enhance communication, and improve data management. Targeted towards small to medium-sized enterprises (SMEs), these solutions address critical pain points such as project management, customer relationship management, and data analytics. Released over the past three years, these products have been tailored for various sectors, including retail, healthcare, and professional services, and have gained traction in markets such as North America, Europe, and parts of Asia. By prioritizing usability and customer support, the company has cultivated a diverse client base that includes both established firms and emerging startups.


The company operates on a subscription-based revenue model, allowing clients to access their software solutions through tiered pricing plans that cater to different levels of organizational needs. Transactions are processed typically through annual or monthly subscriptions, with clients often engaging in contracts that encompass multiple user licenses to maximize efficiency across their teams. Flagship products are offered with distinct features at varying price points, promoting a B2B engagement strategy that ensures scalable solutions for businesses of all sizes. The pricing structure is designed to provide flexibility, enabling businesses to select plans that align with their operational demands while fostering long-term partnerships.


Revenue generation is further enhanced through value-added services, including customer training and technical support, which are integral to the overall user experience. The company is currently focused on designing and launching new products aimed at improving user experience, with specific release dates yet to be determined. Plans for expansion include targeting new geographic regions in Asia and Europe by 2024. The funding from the recent acquisition by 360insights will support these initiatives, although specific financial terms were not disclosed.


Current Investors

360 insights

Primary Industry

Marketing/Advertising

Sub Industries

eMarketing/Digital Marketing

Website

www.ohanacompanies.com

Verticals

AdTech

Company Stage

Add-on

Total Amount Raised

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