Offerwise

Based in Brazil, Offerwise provides comprehensive market research solutions designed to assist businesses in understanding consumer behavior and market trends across Latin America and U. S. Hispanic communities. Offerwise, founded in 2001, is headquartered in Belo Horizonte, Brazil, focusing on market research services.

The company has executed 1 deal, with its most recent deal occurring on January 6, 2026. The founder's history is not publicly available, and the company is not noted to have any subsidiaries or parent entities. Offerwise specializes in comprehensive market research solutions tailored for a diverse range of industries across Latin America and among U. S.

Hispanics. Their core offerings include brand health assessments, pre and post-communication tests, omnibus public affairs studies, and various qualitative and quantitative research methodologies such as focus groups, in-depth interviews, and online diaries. These services provide insights into consumer behavior, brand perception, and market trends. Offerwise employs advanced technologies including eye tracking, facial recognition, and passive data collection to enhance data accuracy.

Their clientele spans multiple sectors, including consumer goods, technology, and public affairs, operating in Brazil, Argentina, Colombia, Mexico, and Chile. Revenue generation for Offerwise is primarily achieved through a B2B model, engaging with businesses seeking market research insights. Clients can enter contracts for project-based services or opt for annual subscriptions for ongoing access to their respondent panel and research tools. Pricing varies based on specific services, including flagship offerings like OW Focus and OW Voices for qualitative research.

Transactions are tailored to the complexity and scope of projects, benefiting from Offerwise's extensive panel of over 10 million respondents across 20 countries for rapid data collection and analysis. On January 6, 2026, Offerwise was acquired by Norstat AS, a portfolio company of Kirk Kapital and Nalka Invest, strengthening Norstat AS's capabilities in international data collection. The financial terms of the acquisition were not disclosed, but it is aimed at expanding their offerings. Future plans for Offerwise may include the development of new products, although specific upcoming launches have not been detailed.

The acquisition supports Norstat AS's initiative to enhance its services in the data collection market.