Oditi

Based in London, UK, and founded in 2020 by co-founders Adam, Alexandre, and Harry, Future Labs Group Ltd. , doing business as Oditi, fka PROSPECT 100 provides a platform that facilitates collaborations through structured briefs, allowing creatives to submit their work for evaluation. In August 2023, Oditi raised GBP 0. 6 million in pre-seed funding co-led by investor QVentures, and Blackwood.

The core offerings include design briefs across various categories, such as apparel, merchandise, and branding. The platform allows users to submit designs for challenging prompts, which involve creating tour posters, merchandise for music artists, and product packaging, thereby offering a collaborative space for advancement in design. The platform serves a broad customer base that includes artists, brands, and companies. Oditi's design challenges are accessible to participants globally, with notable engagement from markets in North America and Europe, allowing participants to showcase their work to a wide audience and garner support from the community.

The company will use the August 2023 funding to expand its co-creation platform and community.