Oddball

Based in the US, Oddball provides Asian-inspired, plant-based jiggly snacks made entirely from real fruit purees and juices, catering to health-conscious consumers who seek delicious and guilt-free indulgence. Oddball is a New York-based company founded in 2022 that focuses on producing innovative plant-based snacks. In November 2025, Oddball raised USD 2 million in seed funding led by new investor Springdale Ventures, with participation from another new investor Nuguru. Oddball World specializes in the production of plant-based jiggly snacks made from 100% real fruit purees and juices, catering to health-conscious consumers seeking guilt-free indulgence.

Their product line includes a variety of jiggly fruit snacks designed to offer a satisfying texture and taste without artificial flavors or colors. Positioned as an innovative alternative to traditional Jell-O cups, Oddball appeals to both children and adults, targeting families looking for healthier snack options and adults seeking nutritious treats. The primary geographic market includes the United States, with plans for broader distribution into international markets as the brand grows. The revenue generation strategy of Oddball World revolves around direct-to-consumer sales and partnerships with retailers and wholesalers.

The company’s products are available for purchase as individual units. Oddball's flagship offerings, such as the Double Berry, Grape, Mango, and Grapefruit jiggly snacks, are marketed to attract a wide demographic, including families and health-focused individuals. Revenue transactions typically occur at retail locations or online, where customers can purchase these snacks directly. As the brand continues to expand, it is expected to explore additional revenue streams through potential subscription models or collaborations with larger food distributors to enhance market reach.

In November 2025, Oddball raised USD 2. 000 mn in Seed funding led by Springdale Ventures. The company plans to utilize this funding to enhance its retail presence, develop new snack products, and expand into additional Whole Foods regions. Oddball aims to introduce new products designed to appeal to a broader market and will focus on expanding its presence in both domestic and international markets as it grows.