Obsidian Planning Solutions, LLC
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Obsidian Planning Solutions, LLC - overview
Established
1983
Location
Rockville, MD, US
Primary Industry
Financial Services
About
Based in the US, Obsidian Planning Solutions specializes in comprehensive financial services for individuals and business owners, addressing complex needs such as wealth management, estate planning, and business continuity. Founded in 1983 and headquartered in Rockville, US, Obsidian Planning Solutions is focused on providing tailored financial solutions. The firm is now part of Merit Financial Advisors, enhancing its service capabilities. In 2025, Merit Financial Advisors acquired Obsidian, further consolidating its presence in the financial advisory market.
Obsidian Planning Solutions offers a wide range of financial services tailored to meet the needs of individuals and business owners. Their core offerings include wealth and asset management, estate and trust planning, business continuity planning, insurance needs analysis, real estate investments, and strategic personal and business planning. With over 35 years of operational experience, they serve clients across the Mid-Atlantic region and the wider United States, focusing on holistic financial planning to assist clients in making informed financial decisions. The revenue of Obsidian Planning Solutions is generated primarily through fee-based financial advisory services, which may include asset management fees, subscription-based financial planning services, and transaction fees.
The firm promotes long-term client relationships through ongoing advisory services that support clients during major life transitions and business succession planning, although specific pricing plans are not publicly disclosed. Looking ahead, Obsidian Planning Solutions aims to expand its service offerings and geographic reach following its acquisition by Merit Financial Advisors. The acquisition, finalized in October 2025, is expected to strengthen the service offerings of Merit in the US market. Future plans may include introducing new financial products and expanding into additional markets to better serve a diverse clientele.
Current Investors
Merit Financial Advisors
Primary Industry
Financial Services
Sub Industries
Consulting Services, Investment Banking
Website
www.obsidianplanning.com
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Obsidian Planning Solutions, LLC - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | Obsidian Planning Solutions, LLC | - |
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