Obsession Bows

Obsession Bows is a manufacturer of advanced archery equipment, focusing on precision and innovation in bow design. They cater to both amateur and professional archers with a commitment to high-quality performance products. Obsession Bows specializes in creating high-performance archery equipment. The company was acquired by Arcus Hunting LLC, a portfolio company of Bregal Partners, in April 2015.

Headquartered in Jeffersonville, US, the company has evolved its offerings to align with market demands, maintaining a focus on innovative designs. The founder's details are not publicly available. Obsession Bows specializes in high-performance archery equipment, focusing on innovative bow designs engineered for precision, speed, and power. Their main products include advanced cam systems such as the Flite Cam, Hybrid RZ & SD Cams, and M2 Modular Cam, designed for unmatched speed and tunability.

The flagship product, the Ultra Mag 360, set a world record in 2024 for the fastest IBO speeds among compound bows, enhancing their market presence. They also provide accessories to enhance bow stability and reduce vibration, targeting amateur and professional archers, hunters, and outdoor sports enthusiasts primarily in North America and Europe. Obsession Bows generates revenue through direct sales to consumers, authorized dealers, and retail partnerships. Their sales strategy involves selling innovative bows and accessories directly through their website and a network of dealers in archery and sporting goods stores.

The premium pricing of flagship products like the Ultra Mag 360 reflects their advanced technology. This model fosters customer loyalty and sustains consistent revenue growth. Obsession Bows is focused on expanding its product line with new innovations and improvements slated for release in the coming years. The company aims to penetrate new markets in Asia and Australia by 2026, leveraging recent funding for product development and market entry strategies.

The recent acquisition by Arcus Hunting LLC will enhance their operational capabilities and support these growth initiatives.