Obook Holdings Inc.

Obook Holdings Inc. is a technology company specializing in blockchain solutions that enhance operational efficiency across various sectors such as agriculture, logistics, and hospitality. Founded in 2010 in Taipei, Taiwan, Obook Holdings Inc. focuses on blockchain technologies.

The company has undergone strategic pivots to adapt to market needs. Darren Wang, the founder, has a background in technology startups. The company raised USD 3. 60 mn in a Series A funding round led by Midana Capital on May 9, 2018, bringing the total amount raised to USD 3.

60 mn. Obook has completed 7 deals to date. OwlTing, a subsidiary of Obook Holdings, provides a suite of blockchain-based solutions tailored for sectors like agriculture, logistics, and hospitality. Their flagship products include OwlChain, the first blockchain food provenance system, and OwlCheck, an anti-counterfeiting solution.

Additionally, OwlNest is an Ethereum-based hotel management system that integrates booking and property management through smart contracts. Other offerings include OwlNews, a transparent news platform that supports content providers, and OwlTing Market, which enhances the visibility of Taiwanese goods globally. Their services cater to diverse clients, including farmers, businesses, hotels, and content creators across Taiwan, the USA, Japan, Malaysia, and Thailand. OwlTing’s revenue model is based on transactions from its products and services.

OwlNest generates income through partnerships with hotels using its property management system, while OwlPay provides a suite of payment processing solutions facilitating transactions in multiple currencies. Revenue is also accrued from content partnerships in OwlNews, where advertisers promote their content through a transparent revenue-sharing model. Each service operates on a B2B structure, enhancing operational efficiency for client businesses, with tailored pricing structures to meet specific client needs. Obook Holdings Inc.

is focusing on developing new products, including enhancements to their existing blockchain solutions and potential new offerings. Plans for geographic expansion target markets in North America and Southeast Asia by 2020. The recent funding from SBI Holdings will support these initiatives, enabling the company to enhance its product development and market entry strategies.