Object Trading

Object Trading is a technology company specializing in solutions that enhance operational efficiency and user engagement for diverse industries, leveraging innovative digital tools to streamline client-business interactions. Object Trading, established in 2000, operates from London, UK, focusing on providing advanced technology solutions. The company was founded by Justin Killian, who has a background in developing technology firms. In July 2017, Vela Trading Technologies, LLC, acquired Object Trading, although financial terms were not disclosed.

The acquisition was expected to close in early Q3 2017. Object Trading delivers a suite of digital solutions aimed at improving user engagement and operational efficiency across various sectors. Their key offerings include a robust content management system (CMS), marketing automation tools, and comprehensive customer relationship management (CRM) solutions. These products facilitate efficient communication and personalized interactions between businesses and clients, targeting industries such as e-commerce, healthcare, and education, and serving both small to medium-sized enterprises (SMEs) and large corporations in North America and Europe.

In the most recent financial year of 2016, Object Trading generated a revenue of USD 2,198,543. 10 and recorded an EBITDA of USD 122,001. 60. Their revenue model primarily involves annual subscription plans that allow clients access to their full suite of digital tools and support services, contributing to a steady cash flow through renewals.

Following the acquisition by Vela Trading Technologies in July 2017, Object Trading is poised to leverage its strategic position for growth. Plans are in place to develop and launch new products tailored to enhance user engagement, with a focus on expanding into emerging markets in Asia and South America by 2018. The recent acquisition will support these initiatives by providing additional resources and technological capabilities, aligning with their goal to diversify their product offerings and enhance market penetration.