Oase Outdoors

Oase Outdoors is a Danish company specializing in high-quality camping equipment aimed at outdoor enthusiasts. They provide a diverse range of products, including innovative tents and essential gear for various outdoor activities. Founded in 1994 in Denmark, Oase Outdoors focuses on developing and supplying camping equipment. The company is led by CEO Henrik Arens, who has a background in the outdoor equipment sector.

In June 2016, Ratos acquired a majority stake in Oase Outdoors for DKK 380 million, completing the deal in Q3 2016. The firm has successfully navigated its business strategy, maintaining a steady presence in the camping equipment market. Oase Outdoors specializes in supplying a comprehensive range of camping equipment designed for outdoor enthusiasts and adventure seekers. Their core offerings include innovative tent systems featuring both poled and air technology, as well as essential gear such as sleeping bags, mats, and pillows.

These products cater to individuals, families, and groups, aiming to enhance outdoor experiences. Oase Outdoors distributes its products across various geographical markets, including Europe, Asia, and North America, positioning itself as a key player in the global outdoor equipment sector. In 2015, Oase Outdoors reported a revenue of DKK 40,964,000 and an EBITDA of DKK 6,314,092. 9 for the same year.

The company generates revenue primarily through direct sales of camping gear to consumers and partnerships with retailers and wholesalers, engaging in B2C sales through retail outlets and e-commerce platforms, along with B2B agreements for distribution through outdoor specialty stores. Their flagship product, the Outwell Virginia 5 Air TC tent, has received industry recognition and supports their revenue generation efforts. Oase Outdoors is focused on expanding its product line with new offerings currently under development, slated for launch in the upcoming seasons. Plans for market expansion are also in place, targeting increased presence in both Europe and North America by 2024.

The funding from the majority stake acquisition by Ratos will support these initiatives, facilitating the design and launch of innovative products while enhancing distribution capabilities.