Nykaa E-Retail Private Limited

Founded in 2012 and based in Mumbai, India, Nykaa E-Retail Private Limited develops an online retail store that offers various beauty and wellness products. The company was founded by Falguni Nayar. In November 2020, Fidelity Investments acquired Nykaa E-Retail Private Limited. In October 2021, the company raised USD 710 million in its IPO at a valuation of USD 7.

4 billion and also raised INR 23. 96 billion in venture funding from new investors BlackRock, CPP Investment Board, GIC, Goldman Sachs & Co. LLC, Monetary Authority of Singapore, Morgan Stanley, Nomura Private Equity, T. Rowe Price, and Tiger Global Management.

  The company operates an online platform that offers clothes, footwear, beauty, and wellness products for men and women. Nykaa's product line includes make-up, skincare, haircare, bath & body, fragrance, grooming appliances, personal care, and health & wellness categories, scrubs, serums, masks, lotions, lipsticks, nail polish, foundation, shampoo and hair oil. The platform also provides product reviews, beauty how-to videos, articles by experts, and an e-beauty magazine. Nykaa also offers domestic, international, luxury and prestige, premium, niche, and cult brands.

Along with this, it has its own brands such as Nykaa Cosmetics, Nykaa Naturals and Kay Beauty. The company also operates fashion retail named Nykaa Fashion. The company has 2 sources of revenue: Beauty and personal care and Fashion. Beauty and personal care includes haircare, skincare and make-up products.

Fashion includes apparels, accessories and handbags. The company plans to more than triple its brick-and-mortar stores to 300 targeting 100 cities and is also planning to increase exports of its own private brands to the United Kingdom and the Middle East.