NYIAX, Inc.

Based in the US, NYIAX, Inc. provides innovative financial solutions designed to optimize the advertising marketplace through blockchain technology, enhancing the efficiency and transparency of advertising transactions. NYIAX, Inc. operates a next-generation exchange aimed at transforming the advertising marketplace.

Founded in 2016 in Somerset, US, the company raised USD 5. 65 mn in Seed funding on June 13, 2018, led by West Park Capital. Carolina Abenante and Mark Grinbaum founded the company, with Robert Ainbinder serving as CEO. NYIAX's core offering is a next-generation exchange designed to streamline the advertising marketplace by leveraging blockchain technology.

Their platform combines the precision and transparency of financial markets with the dynamic needs of in-house marketers, agencies, and media owners. The software enables users to effectively manage their advertising assets, providing tools that enhance trust and accountability throughout the advertising supply chain. NYIAX caters to a diverse client base, including large advertising agencies and media owners, primarily operating within North America and expanding into European markets. The platform's design addresses complex challenges in advertising, allowing clients to maximize growth through innovative solutions tailored to their specific needs.

In 2023, NYIAX generated revenue of USD 656,100, while reporting an EBITDA of USD -6,971,016. The company generates revenue through a structured transactional model that focuses on subscription-based services and partnerships with media buyers and sellers. Clients engage with NYIAX by accessing its platform for advertising transactions, managing and optimizing their advertising strategies. The revenue model includes fees associated with transactions conducted on the exchange, ensuring seamless interactions between buyers and sellers.

Key offerings include advanced analytics and reporting tools that assist clients in tracking performance and return on investment, with specific pricing plans established directly with clients based on their unique requirements and usage. Following its most recent Seed funding round in June 2018, NYIAX plans to utilize the raised USD 5. 65 mn to develop its growth and expand its business operations. The company is focused on enhancing its platform with new functionality and features tailored to the evolving needs of advertisers.

Additionally, NYIAX is looking to expand into European markets, aiming to establish a stronger presence in these regions by 2024.