NXRT

Nekonata XR Technologies GmbH, based in Austria, specializes in creating innovative mixed reality solutions for the automotive industry and beyond, enhancing sales and training strategies through immersive experiences. Founded in 2017 and headquartered in Vienna, Austria, NXRT is focused on developing advanced mixed reality applications. The company has successfully completed three deals, with its most recent funding round occurring on August 20, 2024, raising EUR 4. 5 million.

The funding was backed by investors including Cadfem Group, Mangrove Capital Partners, and eQventure. CEO Lukas Stranger has led the firm since its inception, bringing prior experience from other ventures. HeroShow, a key offering from NXRT, serves as an innovative interactive 3D product catalog specifically designed for the automotive industry, along with other sectors. This platform allows users to create immersive virtual experiences that facilitate product visualization and engagement, helping automotive sales and training teams present vehicles and features in a dynamic format.

The technology leverages mixed reality to provide tailored solutions that meet the unique needs of dealerships, pop-up stores, and various market segments, enhancing both marketing and training efforts. HeroShow is utilized by clients across European markets, including Germany and Austria, with a diverse clientele that includes major automotive brands and dealer networks. By providing a blend of interactive marketing tools and effective training modules, HeroShow enables its users to connect with their target audiences on an emotional level, reinforcing brand presence and customer loyalty. HeroShow's business model incorporates a B2B framework, where revenue is generated primarily through partnerships with automotive dealerships and sales organizations.

The company offers subscription-based pricing plans tailored to the needs of its clients, allowing access to its mixed reality technologies and ongoing support services. Transactions typically involve the provision of HeroShow and HeroShow Plus products, which include a range of innovative features aimed at streamlining sales processes and enhancing customer interactions. The pricing structure is designed to be flexible, accommodating various scales of operations, from small dealerships to large automotive groups. This strategic approach not only fosters long-term relationships with clients but also ensures that the technology remains accessible and valuable as market demands evolve.

In August 2024, NXRT raised EUR 4. 5 million in venture funding to support its growth strategy. The company plans to launch new features for HeroShow, enhancing user engagement and product capabilities. Additionally, NXRT is targeting expansion into new markets, specifically aiming for a stronger presence in Eastern European automotive sectors by late 2025.

The recent funding will be instrumental in developing these new products and facilitating market entry.