Nuvie

Nuvie, based in India, focuses on developing high-protein nutritional products, including ready-to-drink milkshakes and bars that cater to health-conscious consumers and athletes. Founded in 2024 in Bangalore, India, Nuvie is dedicated to producing nutritious protein-based products. The company has not undergone any significant pivots or strategic changes. Nuvie received INR 38.

00 mn in pre-seed funding on June 16, 2025, led by PedalStart, which marks their first known funding round, bringing the total amount raised to INR 38. 00 mn. Nuvie specializes in high-protein milkshakes and bars designed to provide a nutritious and delicious alternative to traditional protein supplements. The core product offerings include ready-to-drink protein shakes available in three flavors: Chocolate, Vanilla, and Kesar Pista, each delivering 20g of high-quality dairy protein per serving.

These products are engineered to be lactose-free, utilizing a lactase enzyme in the production process to alleviate digestive discomfort commonly associated with dairy products. Nuvie also incorporates Fructooligosaccharides, a prebiotic fiber that enhances gut health by promoting the growth of beneficial gut bacteria. Targeting health-conscious consumers, athletes, and active individuals, Nuvie markets its products primarily in India, focusing on urban areas where demand for convenient, nutritious food options is high. Nuvie's revenue generation is driven by direct sales of its protein shakes and chocolate bars to consumers, primarily through a combination of e-commerce platforms and retail partnerships.

The company offers various pack sizes, such as 6, 12, or 24 units for each flavor of protein shake, catering to different consumer preferences. A typical transaction might involve a customer purchasing a variety pack to experience all available flavors, thereby enhancing customer satisfaction and encouraging repeat purchases. This direct-to-consumer model enables Nuvie to maintain closer relationships with its customers while ensuring a consistent revenue stream through the sale of its flagship products, which are marketed as both nutritious and indulgently flavored. In June 2025, Nuvie raised INR 38.

00 mn in pre-seed funding, led by PedalStart, to support its product development and expansion efforts. The company plans to launch new product lines aimed at enhancing its nutritional offerings and is strategically targeting urban markets across India for expansion. The funding will facilitate these initiatives, ensuring that Nuvie can meet the growing demand for convenient and nutritious food options in the region.