Nua

Nua, based in India, is a company focused on providing innovative and customizable sanitary products that cater to the diverse needs of menstruators, ensuring comfort and hygiene during menstrual cycles. Founded in 2017 in Mumbai, India, Nua specializes in creating tailored sanitary pads and period care products. The company was co-founded by Abhishek Ramanathan, Neena Khanna, Nicola Riordan, Projjol Banerjea, and Ravi Ramachandran. In February 2025, Nua raised INR 350 million in pre-Series C funding led by Mirabilis Investment Trust, bringing the total amount raised to INR 350 million.

The company's operations have remained consistent with a focus on direct-to-consumer sales. Nua specializes in the production and sale of ultra-thin, rash-free, and highly customizable sanitary pads, alongside a range of period care and skin care products. Their offerings include sanitary pads, liners, and products tailored for different segments such as teens and maternity, addressing issues related to menstruation including discomfort, irritation, and hygiene. Nua also promotes intimate hygiene and provides products designed to alleviate cramps and enhance skin health, primarily targeting women in India seeking effective period care solutions.

In the most recent fiscal year of 2022, Nua generated a revenue of INR 2,588,687. 60, with an EBITDA of INR -6,332,128. 70. The company's revenue model is centered on direct-to-consumer sales, facilitated through an e-commerce platform with a subscription model that ensures regular deliveries.

Their pricing structure includes options for individual purchases and bundled plans, with flagship products like customizable sanitary pads playing a crucial role in their sales strategy. Nua plans to utilize the recently raised INR 350 million to support its global expansion and accelerate product innovation. The funding will assist in the development of new products aimed at broadening their product line. The company is actively targeting international markets for expansion, with strategic plans to launch in new regions by 2025, aiming to enhance its market presence and reach a wider audience.