NOX

Based in Spain, NOX specializes in the manufacture and sale of premium padel equipment, focusing on high-performance rackets and accessories for both amateur and professional players in the growing padel sports market. NOX was founded in 2008 and is headquartered in Barcelona, Spain. The company specializes in padel equipment and has maintained a consistent focus on this niche since its inception. In October 2025, Oakley Capital acquired a majority stake in Nox from GPF Capital for an undisclosed amount.

NOX specializes in the manufacture and sale of high-performance padel and racket sports equipment, prominently featuring its range of padel rackets, including the new AT10 2026 model designed by Agustín Tapia. This model incorporates advanced technologies such as a Luxury mold, Dual Spin for enhanced spin effects, and Chromic Paint in the core, which together aim to improve player performance by providing better control and power. The brand also offers signature rackets associated with professional players like Edu Alonso, Miguel Lamperti, and Aranzazu Osoro, featuring unique specifications tailored to meet the demands of elite athletes. NOX products are distributed across various markets, including Spain, Portugal, France, and Italy, targeting both amateur and professional players within the growing padel and beach tennis communities.

NOX generates revenue primarily through direct-to-consumer sales, focusing on providing a seamless online shopping experience for its clientele. The company's transaction structure reflects a straightforward retail model, allowing customers to purchase individual padel rackets and associated gear with the benefit of free shipping on orders over EUR 65 within Spain and Portugal. By offering flagship products such as the AT10 2026 and other models favored by professional athletes, NOX emphasizes quality and performance, ensuring a strong alignment with customer expectations. Additionally, the company provides promotional offers, including a 15% discount for newsletter subscribers, further enhancing customer engagement and loyalty.

The emphasis on verified customer reviews through TrustPilot® reinforces the brand’s commitment to transparency and quality assurance in its transactions. In the upcoming years, NOX plans to introduce several new products, including the highly anticipated AT10 2026 padel racket, which is designed to cater to the needs of professional players. The company aims to expand its market presence into new regions, specifically targeting the United Kingdom and Germany by 2026. The recent funding secured from Oakley Capital will be utilized to enhance product development and bolster marketing efforts in these new markets.

In October 2025, Oakley Capital acquired a majority stake in Nox.