NovoRoll Limited
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NovoRoll Limited - overview
Established
2015
Location
San Francisco, CA, US
Primary Industry
Media
About
NovoRoll Limited specializes in video advertising technology, providing innovative solutions for publishers and advertising networks to optimize their monetization strategies through advanced video ad formats. NovoRoll Limited, founded in 2015 and headquartered in San Francisco, US, focuses on developing video advertising solutions. The company raised USD 2. 5 million in a GROWTH funding round on July 18, 2017, with Silicon Valley Bank as the investor.
The company has completed one deal to date. NovoRoll specializes in video advertising technology, offering products that enhance monetization for publishers and Supply-Side Platforms (SSPs). Their primary product is a multi-screen auto-play video ad unit, compatible with VAST and VPAID formats. This technology allows for the seamless deployment of high-quality video ads across mobile and desktop platforms, catering to the needs of clients across North America and Europe.
NovoRoll’s customizable ad formats, including native and interstitial out-stream video ads, help clients achieve higher Cost Per Mille (CPM) rates on various platforms. NovoRoll generates revenue primarily through B2B transactions and partnerships, charging service fees to publishers and ad networks that use their video ad solutions. This revenue model is often based on performance metrics like CPM rates. The company utilizes a straightforward integration process, enabling clients to deploy ads across devices efficiently.
NovoRoll has established a marketplace with over 30 demand partners, enhancing revenue potential through collaborative advertising. Its analytics capabilities also allow clients to optimize their advertising strategies, increasing overall revenue from video ad campaigns. Following the GROWTH financing round of USD 2. 5 million raised in July 2017, NovoRoll plans to enhance its product offerings with new video ad formats and improve its technological infrastructure.
The company aims to expand into new markets, particularly targeting regions in Asia and South America by 2025. The recent funding will support product development and market entry strategies, ensuring that NovoRoll remains competitive in the evolving video advertising landscape.
Current Investors
Silicon Valley Bank
Primary Industry
Media
Sub Industries
Digital Media
Website
www.novoroll.com
Verticals
Mobile Apps
Company Stage
Growth Stage/Expansion
Total Amount Raised
Subscriber access only
NovoRoll Limited - employee data
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