Novibet
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Novibet - overview
Established
2010
Location
San Gwann, -, Malta
Primary Industry
Travel & Leisure
About
Based in Malta and founded in 2010, Logflex MT Holding Limited, dba Novibet, specializes in online gaming and betting. In December 2024, Allwyn AG, a portfolio company of Emma Capital and KKCG, agreed to acquire a 51% majority stake in Logflex MT Holding Limited for approximately EUR 217 million. The transaction is expected to be completed in H2 2025. As of January 2025, the company is led by its CEO, Georgios Athanasopoulos.
Novibet offers a suite of online gaming services, including sports betting, casino games, live dealer experiences, and virtual sports, focusing on user engagement through a digital platform. Its services cater primarily to the European market, particularly in Greece and the United Kingdom. The firm’s clientele ranges from casual gamers to serious sports bettors. The company generates revenue through a structured model that includes direct-to-consumer and B2B channels.
Revenue streams are primarily from wagers on sports events and casino games.
Primary Industry
Travel & Leisure
Sub Industries
Casinos & Gambling, Internet
Website
www.novibet.com/
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Novibet - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Announced | Novibet | - |
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