Novi Labs, Inc.

Novi Labs, Inc. , based in the US, specializes in energy analytics, providing software that enhances oil and gas data visualization, production forecasting, and predictive analytics for institutional clients. Founded in 2015, Novi Labs, Inc. operates from Austin, US, focusing on energy analytics solutions.

The firm has undergone strategic shifts to enhance its offerings, led by CEO Scott Sherwood and founder Jon Ludwig. The company has successfully raised USD 7. 00 mn in various funding rounds, concluding with a Secondary Stock Purchase in June 2025, where they secured USD 35. 00 mn from Invictus Growth Partners.

Novi Labs offers a robust energy analytics platform that specializes in oil and gas data visualization, production forecasting, and advanced predictive analytics. Their core product integrates proprietary well-level data and industry-leading allocation algorithms, enabling users to optimize engineering workflows and evaluate acquisition and development opportunities rapidly. This platform is designed to serve a diverse clientele, including top oil and gas companies and financial institutions, providing actionable insights derived from actual data. Their services are tailored for institutional clients across North America and select international markets, emphasizing regions with significant upstream oil and gas activity.

Novi Labs employs a transactional structure based on subscription models, allowing businesses to access a suite of analytics tools and proprietary datasets. Clients engage through partnerships or subscription agreements to leverage the platform for ongoing evaluations of oil and gas assets. The pricing structure reflects the value provided by flagship services like the Insight Engine, which offers high-quality dashboards for asset monitoring and trend analysis, accommodating varying client needs for accessibility to data and forecasts. In June 2025, Novi Labs raised USD 35.

00 mn in venture funding from Invictus Growth Partners to support its growth and development strategies, expanding its market reach. The funding will facilitate the design and launch of new products aimed at enhancing their analytics offerings and penetrating new geographic markets. Specific focus areas include increasing their presence in emerging regions within the oil and gas sector, aiming for broader service delivery by the end of 2026.