Nothing Bundt Cakes
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Nothing Bundt Cakes - overview
Established
1997
Location
Dallas, TX, US
Primary Industry
Food
About
Founded in 1997 by Dena Tripp and Debbie Shwetz, chaired by Kyle Smith as CEO, and based in Texas, US, Nothing Bundt Franchising, LLC, d/b/a Nothing Bundt Cakes operates a chain of bakeries. The company operates over 390 franchised bakeries across 40 states in the US and Canada. The company product portfolio includes Bundt Cakes in 8 and 10 inches, tiered bundt cakes, miniature Bundtlets, bundtlet towers gift-wrapped in cellophane, and Bundtinis® bite-sized cakes sold by the dozen. The company decorates the cakes with its signature thick frosting petals and drizzle frosting made of velvety cream cheese and butter.
Nothing Bundt offers cakes in a wide range of flavors including chocolate chip: a gluten-free cake, vanilla, red velvet, white chocolate raspberry, confetti, carrot: a dairy-free cake, lemon, marble, and pecan praline for various occasions such as birthdays, weddings, and corporate gifts. The company generates revenue by selling cakes where the price varies depending on the location of the store. In Texas, a dozen Bundtinis sell for USD 18. 50 where an 8-inch cake costs USD 21, and bundtlets cost USD 4.
25. In March 2026, KKR agreed to acquire Nothing Bundt Cakes from Roark Capital Group for approximately USD 2 billion, including debt.
Current Investors
Roark Capital Group
Primary Industry
Food
Sub Industries
Bakery Products
Website
www.nothingbundtcakes.com
Verticals
E-commerce
Company Stage
Mature
Total Amount Raised
Subscriber access only
Nothing Bundt Cakes - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Secondary Buyout | Announced | Nothing Bundt Cakes | - | ||||||||
| Secondary Buyout | Completed | Nothing Bundt Cakes | - | ||||||||
| Add-on | Completed | 6 NBC San Diego Franchisee Bakeries | - | ||||||||
| Private Debt | Completed | Nothing Bundt Cakes | - | ||||||||
| Buyout | Completed | Nothing Bundt Cakes | - |
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