Noted Aromas Ltd

Noted Aromas Ltd, based in the UK, specializes in manufacturing designer-inspired perfumes and fragrances that offer affordable luxury to consumers, delivering quality scents that appeal to a wide audience. Noted Aromas Ltd is a UK-based manufacturer of perfumes and fragrances. The company has not undergone any significant pivots in its business strategy and operates independently with no known subsidiaries or parent companies. Founded in London, the company has raised a total of GBP 31.

00 mn through its latest funding round, a BUYOUT completed in December 2025, where NVM Private Equity and eComplete Group were the investors. Noted Aromas specializes in the development and sale of designer-inspired perfumes and fragrances, offering a range of Eau De Parfum products that closely resemble high-end designer scents without the accompanying luxury price tags. The company has positioned itself in the fragrance market by providing consumers with access to high-quality, long-lasting fragrances that cater to both men and women. Their product lineup includes various scent families and individual fragrances that are inspired by well-known designer brands, such as Aventus, Baccarat Rouge, and Sauvage.

Noted Aromas also introduces unique offerings like their new Zanzibar scent, which combines fresh citrus, bold ginger, and Ambrox, appealing to customers seeking distinctive fragrance options. The company primarily serves end users in the United Kingdom and other international markets, providing accessible luxury to consumers who appreciate quality fragrances at a more affordable price. Noted Aromas generates revenue through direct-to-consumer sales of its fragrance products, offering customers the convenience of purchasing online. The company's transaction structure is designed to attract a broad customer base, with a focus on retail sales and promotional bundle offers to enhance customer experience.

Customers can benefit from promotions such as free mystery bundles with minimum purchases, fostering a sense of value and encouraging repeat purchases. Pricing for their fragrances reflects competitive market positioning, with flagship products being marketed as budget-friendly alternatives to luxury designer perfumes. This approach not only facilitates higher customer engagement but also supports consistent revenue flow as consumers seek quality fragrances that align with their lifestyle preferences. In December 2025, NVM Private Equity and eComplete Group acquired Noted Aromas Ltd for GBP 31 million.

This acquisition enables the company to expand its manufacturing capabilities and broaden its geographic footprint. Noted Aromas plans to launch new products, including innovative fragrance lines, in the upcoming year. The company is also targeting expansion into new international markets, particularly in Europe and North America, with a focus on increasing its brand presence by 2026. The recent funding will support these initiatives, enhance production capabilities and facilitate market entry.