Not Just Snacks, Inc.

Not Just Snacks, Inc. is a technology-driven company that specializes in providing an integrated marketing and point-of-sale platform tailored for the restaurant industry, enhancing operational efficiency and customer engagement. Founded in 2017, Not Just Snacks, Inc. operates as a restaurant technology company, offering a comprehensive solution for point-of-sale and marketing needs.

The company is headquartered in San Francisco, US, and was established by Jamie Marshall, Jonathan Cameron, and Kevin Tan. The latest funding round, Series B, raised USD 70. 10 mn, led by Craft Ventures with participation from multiple investors, while the company has raised a total of USD 70. 10 mn to date, achieving a current valuation of USD 354.

17 mn. Snackpass is a comprehensive marketing and point-of-sale (POS) platform specifically designed for the restaurant industry. Its core offerings include an all-in-one POS system that integrates front-of-house and back-of-house operations, facilitating streamlined ordering, payment processing, and customer engagement. This platform allows restaurant operators to enhance their service efficiency by enabling customers to place orders through various channels, including in-store kiosks, mobile applications, and online platforms.

Snackpass primarily serves restaurants across various geographical markets, including major urban centers in the United States, where it has gained traction among fast-growing brands and independent operators alike. Snackpass generates revenue through a subscription-based model for its POS services and partnerships with restaurant operators who utilize its platform. The pricing structure encompasses various tiers, dependent on the features and level of service required by each restaurant, particularly those utilizing flagship products such as Snackpass™ and Snackpass™ for Boba. This transaction structure allows Snackpass to effectively monetize its services while delivering significant value to its clients.

Looking ahead, Not Just Snacks, Inc. plans to launch new features for its platform aimed at enhancing customer engagement and operational efficiency, with specific releases set for the next fiscal year. The company is also targeting expansion into additional urban markets across the US by the end of 2024. Recent funding will support these initiatives alongside strengthening the product development team to drive innovation.