Noon
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Noon - overview
Location
Riyadh, -, Saudi Arabia
Primary Industry
Retail
About
Based in Riyadh, Saudi Arabia, and founded in 2017, Noon E Commerce Solutions One Person Company LLC doing business as Noon, operates as an online retail company specializing in consumer products. The firm as of August 2024, is operational in Saudi Arabia, the UAE, and Egypt. The firm was co-founded by Mohamed Alabbar and Sajad Shirazi Maqam. Noon offers technology and e-commerce company platform for online shopping and various digital services.
The company's offerings encompass a broad digital ecosystem, including noon. com, a leading e-commerce platform in the region; noon Grocery, which supplies a wide range of food and household items; NowNow, an on-demand local delivery service; noon Pay, an online payment platform; SIVVI, a fashion destination; noon Food, a restaurant-focused delivery service; and Namshi, a major fashion and lifestyle e-commerce platform. Through noon. com, the company offers a range of products including kitchen, home, baby products, sports goods, pet supplies, electronics products, mobile phone, and accessories.
Noon platform provides products from a range of brands including HP, SAMSUNG, L'Oreal, BabyJoy, Pampers, Adidas, Reebok, Barbie, Lego, World Fitness, Dettol, Tide, etc. The firm generates revenue by online retailing of its products such as The Ordinary Glycolic Acid 7% Toning Solution 240ml at SAR 64, Galaxy S24 Ultra Dual SIM Titanium Gray 12GB RAM 256GB 5G at SAR 3590, MotherCare Red Rubberised Mac at SAR 91, Women's Trainers - Recycled polyester Shoe at SAR 559, Jubestry Computer Desk with Bookshelf Study Writing Table at SAR 235. 45, etc.
Current Investors
Public Investment Fund
Primary Industry
Retail
Sub Industries
Retail
Website
www.noon.com
Verticals
E-commerce
Total Amount Raised
Subscriber access only
Noon - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Trade Sale | Announced | Emaar Properties PJSC | - | ||||||||
| Add-on | Completed | Namshi General Trading L.L.C | - | ||||||||
| LP Direct | Completed | Noon | - | ||||||||
| Joint Venture | Completed | Noon | - | ||||||||
| Buyout | Completed | Noon | - |
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