Nitx

Based in Riyadh, Saudi Arabia, and founded in 2021, Nitx operates as a software-as-a-service (SaaS) company offering an ad-tech platform. Some of the company’s clients include Katso Sando, Lemon Leavesl, Shawarma Hammo, ALJADI, etc. In May 2023, the firm raised its seed funding. The company offers digital signage software that provides screen management solutions and allows users to control and manage their screens anytime and from anywhere.

The company’s platform enables media owners to showcase any media content they desire and turn their screens into advertising platforms, to create successful OOH (out-of-home) marketing campaigns by utilizing AI (artificial intelligence) as well as to measure engagement results. Nitx’s CTV technology eliminates the need for hardware and allows users to connect to any screen and provide dedicated storage. The company also supports offline playback, ensuring that already uploaded media will continue to play even in offline mode. The company generates revenue by offering its software as a service (SaaS) solution under different subscription plans including a basic plan at SAR 30 per month per screen, a mega plan at SAR 60 per month per screen, and a premium plan at SAR 90 per month per screen.

The company plans to utilize its May 2023 funding to further develop its product solutions, and expand the team and its footprint in Saudi Arabia.