Nielsen's Marketing Mix Modeling Business
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Nielsen's Marketing Mix Modeling Business - overview
Location
-, -, US
Primary Industry
Marketing/Advertising
About
Based in the US, Nielsen's Marketing Mix Modeling Business operates in the marketing platform, providing marketing optimization for advertisers, agencies, publishers, and advertisement platforms. In August 2024, Circana Group, a portfolio company of Hellman & Friedman, Cohesive Capital Partners, Vestar Capital Partners, and New Mountain Capital, agreed to acquire Nielsen's Marketing Mix Modeling Business from Brookfield Asset Management and Elliott Management. The transaction was completed in August 2025. Nielsen’s Marketing Mix Modeling (MMM) business provides data-driven solutions to help companies evaluate and optimize their marketing investments.
By analyzing various marketing tactics across platforms and channels, Nielsen MMM offers insights into which activities drive revenue and profit. The firm’s platform delivers actionable intelligence through customized simulations, enabling businesses to make informed future decisions. The company supports advertisers, agencies, publishers, and media platforms in maximizing their return on investment and optimizing marketing strategies.
Primary Industry
Marketing/Advertising
Sub Industries
Consulting Services, eMarketing/Digital Marketing
Website
www.nielsen.com/solutions/marketing-optimization/marketing-mix-modeling/
Total Amount Raised
Subscriber access only
Nielsen's Marketing Mix Modeling Business - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on, Corporate Carve Out, Trade Sale | Completed | Nielsen's Marketing Mix Modeling Business | - |
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