Nielsen
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Nielsen - overview
Established
1923
Location
New York, NY, US
Primary Industry
Information Services
About
Based in New York, US, and established in 1923, Nielsen Holdings plc, aka Nielsen operates as a provider of audience measurement and data analytics services, intended to help the media and advertising sectors. The company was founded by Arthur C. Nielsen, and in January 2011, the firm made an IPO and started trading on the New York Stock Exchange under the ticker symbol NLSN, and in August 2015, Nielsen N. V.
, a Dutch public company listed on the NYSE merged with the firm. As of March 2022, Nielsen Holdings plc is being led by its CEO, David Kenny, and the firm employs approximately 15,000 employees worldwide and has operations in more than 55 countries. Nielsen Holdings plc offers a portfolio of solutions including audience measurement across listening, television, streaming, and digital (PC, mobile, and CTV) platforms, consumer metadata, media planning (comprising of competitors intelligence, viewer segmentation, scenario planning), and marketing optimization such as brand campaigning impact measurement, campaign performance analysis, etc. The company's solutions enable media and advertising organizations better understand their audiences and viewing trends, as well as enhance marketing campaigning, viewer engagement, and ROI by making data-driven decisions.
Nielsen Holdings plc generated a revenue of USD 894 million in the three months ended December 2021, and USD 3. 5 billion in the twelve months ended December 2021.
Current Investors
Elliott Management, Brookfield Asset Management
Primary Industry
Information Services
Sub Industries
Sales & Marketing Software, Content Management Software, Analytics & Performance Software, Information Services
Website
www.nielsen.com
Verticals
Big Data, Big Data
Company Stage
Mature
Total Amount Raised
Subscriber access only
Nielsen - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on, Corporate Carve Out, Trade Sale | Completed | Nielsen's Marketing Mix Modeling Business | - | ||||||||
| Add-on, Corporate Carve Out, Trade Sale | Completed | NCSolutions | - | ||||||||
| Public to Private | Completed | Nielsen | - | ||||||||
| Add-on, Trade Sale | Completed | ciValue Systems Ltd. | - | ||||||||
| Add-on, Trade Sale | Announced | OpenSlate | - |
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