Nexus

Nexus, based in the US, specializes in providing a Support-a-Creator program that empowers game developers and publishers to reward content creators effectively, enhancing engagement and driving sales through a performance-based model. Founded in 2015 in Austin, US, Nexus develops innovative solutions for game developers and publishers. The company was co-founded by Adam Whipple, Justin Sacks, and Zak Steltz, with Justin Sacks serving as CEO. Nexus has raised a total of USD 10.

000 mn through 5 deals, with its most recent funding round, a Series A, completed on January 31, 2023, led by Griffin Gaming Partners and supported by additional investors including Pace Capital, S3 Ventures, Sony Ventures, and Valhalla Ventures. Nexus offers a comprehensive Support-a-Creator program that enables game developers and publishers to implement a performance-based solution for rewarding content creators. The core product is a creator code system that facilitates the seamless integration of creator support mechanisms into live service games, allowing creators to promote games authentically while tracking their performance via a fully-featured dashboard. The program caters to various clients, including Ninja Kiwi and Capcom, and is platform-agnostic, integrating with diverse gaming engines and backends across North America, Europe, and Asia.

Nexus generates revenue through its partnerships with game developers and publishers utilizing its Support-a-Creator platform. The payment model is performance-based, where developers compensate creators for promotional efforts based on game sales influenced by the creator’s code. The company provides analytics and performance tracking tools to help clients build and manage their creator programs effectively, reducing overhead costs and enhancing creator engagement while increasing revenue through incentivized partnerships. With the USD 10.

000 mn raised in Series A funding in January 2023, Nexus plans to enhance its platform significantly. The company is focused on developing new features to improve user experience and expanding into additional geographic markets, particularly targeting Europe and Asia by the end of 2024. The funding will also support the ongoing development of new product offerings designed to further streamline the integration of creator support mechanisms within games.