NewDay's Consumer Credit Portfolio

NewDay operates in the UK as a consumer finance provider, specializing in digital credit products that cater to a wide range of customers, enhancing their access to credit solutions. Founded in 2001 and headquartered in London, UK, NewDay offers consumer credit solutions including credit cards. The company underwent a CORPORATE CARVE OUT with a total funding of GBP 1. 7 billion from KKR on 12th September 2025, acquiring its Consumer Credit Portfolio.

The deal reflects KKR's aim to manage consumer credit receivables while utilizing NewDay's servicing capabilities. NewDay specializes in providing a diverse range of digital consumer finance products designed to meet the needs of a broad customer base. Its primary offerings include credit cards and flexible credit solutions powered by their state-of-the-art digital credit engine, which enhances the ability to approve a wider array of consumers. These products are tailored for various end-use cases, empowering customers to manage their financial needs responsibly while facilitating access to credit within the UK market.

NewDay serves a variety of clients, including retail partners such as John Lewis, and positions its services primarily within the UK, focusing on enhancing consumer finance accessibility for everyday purchases and larger expenditures. NewDay generates revenue primarily through interest and fees associated with its credit products, such as credit cards and personal loans. The transaction structure is predominantly B2C, where customers apply for credit products that enable them to make purchases at partner retailers or online platforms. For example, when a customer uses a NewDay credit card for a transaction, the company earns interest on the amount financed, along with potential fees for late payments or cash advances.

Each product may have specific terms and conditions that outline applicable fees and rates, further contributing to the company's revenue stream through responsible lending practices. Following the recent acquisition by KKR, NewDay will focus on enhancing its product offerings and expanding its market reach. Although details on specific upcoming products remain undisclosed, the company is expected to innovate within its digital credit solutions. The acquisition, valued at GBP 1.

7 billion, is intended to bolster KKR's management of consumer credit receivables while leveraging NewDay's established servicing capabilities.