Newbook Alliance, Inc.

Newbook Alliance, Inc. operates a platform that connects brands, agencies, and independent models, streamlining the booking process for professional talent across various markets. Founded in 2017 in Los Angeles, US, Newbook Alliance, Inc. offers a talent management platform for connecting clients with vetted models.

The founders, Nora Kelleher and Sebastian Flores, have previously established successful ventures. The company raised USD 1. 5 mn in Seed funding from Altpoint Capital in September 2017, amounting to the total raised since inception. Newbook operates a platform that connects brands, agencies, and independent models, providing a streamlined solution for booking professional talent across various markets.

The core service consists of a comprehensive talent management system that enables clients to browse, book, and negotiate directly with over 1,000 vetted models, facilitating engagements for advertising campaigns, fashion shows, and other promotional activities. The platform is designed to enhance client experiences by offering 24/7 account management, quick payment processes, and an aggregated talent pool featuring diverse models from various demographics. Newbook’s services cater to clients in key geographical markets, including Los Angeles, New York, Chicago, and Miami, addressing the challenges of sourcing and managing talent efficiently in the competitive modeling industry. Newbook generates revenue primarily through a platform fee, which has recently been adjusted to 10%.

The transaction structure involves a direct-to-client model where agencies and brands pay for the services offered through the platform, allowing them to book models without intermediary fees. Clients are charged based on the negotiated rates of the models, with clear pricing visibility that fosters straightforward financial transactions. The platform facilitates immediate payments to models upon job completion, while agencies receive their commissions directly from Newbook, thereby streamlining the entire financial process. This structure not only promotes transparency but also supports Newbook’s commitment to reinvestment in innovation and service enhancements.

Newbook plans to utilize the recent Seed funding of USD 1. 5 mn raised in September 2017 to enhance its technology platform and improve user experience. The company aims to launch new features that facilitate model booking and management, with a target release date in late 2023. Additionally, Newbook is looking to expand its services into international markets, particularly targeting cities in Europe and Asia by 2024.

This strategic expansion aligns with the company's growth objectives and aims to establish a broader presence in the global modeling industry.