New WinCup Holdings, Inc.
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New WinCup Holdings, Inc. - overview
Established
1962
Location
Stone Mountain, GA, US
Primary Industry
Materials
About
New WinCup Holdings, Inc. is a manufacturer specializing in disposable food service products, known for its commitment to sustainability and innovative designs in the food service industry. Founded in 1962 and headquartered in Stone Mountain, US, New WinCup Holdings, Inc. focuses on producing disposable food service items.
The company has undergone strategic pivots to enhance its sustainability efforts. Brad Laporte is the current CEO, leading the firm through various market advancements and innovations. In recent years, the company has successfully completed four funding deals. BlackRock acquired New WinCup Holdings, Inc.
, although the financial terms of the transaction were not disclosed. WinCup specializes in manufacturing disposable food service products with a focus on sustainability. Their flagship product, the VIO™ Cup, is a biodegradable foam cup engineered to biodegrade 92% over four years under specific landfill conditions. The product range caters to restaurants, catering services, and food vendors across the US and Canada.
WinCup also offers marine biodegradable straws made from PHA, targeting consumers seeking sustainable single-use products. WinCup generates revenue primarily through direct sales of its disposable products to B2B clients, including food service companies and wholesalers. The sales structure is based on bulk purchasing agreements, ensuring a steady supply chain for products like the VIO™ Cup. The pricing strategy aligns with the needs of large-scale customers, emphasizing cost efficiency and environmental responsibility.
Looking ahead, WinCup is focusing on developing new products and expanding into additional markets. They are working on innovative designs for disposable items that will launch in the near future. The company aims to target new geographic regions, specifically within North America, to broaden its market reach. The recent acquisition by BlackRock will support these initiatives by providing necessary resources for product development and market expansion.
Current Investors
Atar Capital
Primary Industry
Materials
Sub Industries
Consumer Products, Packaging, Biomaterials, Rubber & Plastics
Website
www.wincup.com
Verticals
Manufacturing
Company Stage
Mature
Total Amount Raised
Subscriber access only
New WinCup Holdings, Inc. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | ConverPack, Inc. | - | ||||||||
| Private Debt | Completed | New WinCup Holdings, Inc. | - | ||||||||
| Private Debt | Completed | New WinCup Holdings, Inc. | - | ||||||||
| Secondary Buyout | Completed | New WinCup Holdings, Inc. | - | ||||||||
| Secondary Buyout | Completed | StyroChem Canada, Ltd. | - |
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New WinCup Holdings, Inc. - key contacts
| Name | Position | Start Date | End Date | Vcard | Bio | ||
|---|---|---|---|---|---|---|---|
| President, Chief Executive Officer and Board Director | BM |
BM Board Member
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