New Frontier Foods Inc.

New Frontier Foods Inc. specializes in organic seaweed-based food products, focusing on sustainability and health-conscious alternatives for consumers. Their innovative offerings cater to the growing demand for plant-based foods in the market. Founded in 2011 in Burlingame, US, New Frontier Foods Inc.

operates under the brand Ocean's Halo, producing a variety of seaweed-based products. The company has successfully raised USD 8. 74 mn in Series A funding in March 2016, reflecting its growth trajectory. The founders, Michael Buckley and Shin Rhee, established the company to create nutritious and sustainable food options.

The current CEO is Joshua Ravenscraft, and Robert Mock also plays a significant role in the company. Ocean's Halo specializes in a diverse range of organic seaweed-based products, including seaweed snacks, kimbap, sushi nori, noodle bowls, salad dressings, and broths. Their flagship offerings are notable for their environmentally friendly packaging, being the first in the market to eliminate plastic trays. The products cater to health-conscious consumers seeking nutritious alternatives to conventional snacks and meal options, and are sourced from a protected bay off the coast of South Korea, with market reach in the US and Canada, and growing presence in other regions.

Ocean's Halo generates revenue through a multi-channel distribution strategy, including direct-to-consumer sales and partnerships with retailers and wholesalers. The company donates at least 1% of annual revenue from certain product lines, such as sushi nori and noodle bowls, to environmental causes. Clients purchase products through retail locations or online platforms, with a competitive pricing strategy reflecting their organic and sustainable sourcing practices. Following its Series A funding round in March 2016, where New Frontier Foods Inc.

raised USD 8. 74 mn, the company plans to introduce new innovative products aimed at expanding its market reach in both the United States and Canada. There are plans for launching new product lines in the coming year, with a focus on increasing their availability in international markets to meet rising demand for healthy, seaweed-based foods.