New Engen, Inc.

New Engen, Inc. is a digital marketing agency focused on enhancing brand visibility and customer engagement through tailored marketing solutions across digital platforms. Founded in 2016 and headquartered in Seattle, US, New Engen, Inc. specializes in digital marketing services.

The company was acquired by Insignia Capital Group from August Capital in December 2021, with financial terms undisclosed. The agency has completed three deals to date, with its most recent funding round occurring in December 2021, raising USD 8. 060 mn from August Capital. CEO Justin Hayashi leads the company, which has not reported any known subsidiaries.

New Engen provides a wide range of digital marketing solutions that include strategic planning, media buying, content creation, and performance measurement. The agency employs market research insights to develop audience-focused campaigns for a diverse clientele, including brands like Cotopaxi, MUD\WTR, and Coca-Cola. New Engen primarily operates within the North American market, focusing on urban areas where digital engagement is significant. New Engen generates revenue through a diversified model encompassing B2B partnerships, direct client engagements, and performance-based marketing.

The agency establishes contracts with clients that often include comprehensive service agreements for ongoing support. Their pricing structures may involve one-time project fees or recurring monthly retainers, depending on the service scope. Signature offerings include the Acorn Creator Suite and Donut Studios, designed to enhance marketing content creation and deliver measurable outcomes. Following its acquisition in December 2021, New Engen, Inc.

aims to accelerate its organic growth by expanding its capabilities and enhancing its service portfolio. The firm plans to introduce new products and services that enhance its market competitiveness and seeks to penetrate additional geographic regions, particularly targeting urban centers in North America. Funding from the recent acquisition will be utilized to support these growth initiatives and further develop its marketing solutions.