New Debt Exchange, Inc.

New Debt Exchange, Inc. is a financial technology firm specializing in enhancing liquidity and connectivity within the bond market by providing innovative solutions for dealers and investors. New Debt Exchange, Inc. operates within the bond market, focusing on improving liquidity and communication.

Founded by Roger Van Hertsen and William van Hertsen, the firm is headquartered in New York, US. The company recently secured USD 1. 00 mn in funding from individual investors on May 17, 2022, as part of its growth strategy, which has included one completed deal to date. New Debt Exchange offers a comprehensive suite of financial technology solutions aimed at enhancing liquidity and connectivity within the bond market.

The core offerings include structured message protocols that facilitate smarter distribution for dealers, as well as identity-protected proof of holdings, providing dealers with greater precision and automation in their outreach efforts. This technology is designed to improve communication and information exchange between sell-side dealers and buy-side investors, enabling more qualified outreach and intelligent interaction based on holdings. The company serves a diverse client base including broker-dealers, institutional investors, bond issuers, and custodians, offering tools that assist Trading, Sales, Risk Management, and Investor Relations teams. New Debt Exchange's solutions are primarily utilized in North America and Europe, addressing challenges related to sourcing and selling less liquid bonds in the secondary market.

Revenue generation for New Debt Exchange is primarily structured through partnerships with broker-dealers and institutional investors, who utilize the company’s technology to enhance their trading and communication capabilities. Business transactions typically involve subscription-based agreements for access to the platform, where clients pay to leverage features that automate processes and improve connectivity. The revenue model may include fees associated with individual transactions conducted on the platform, although specific pricing plans for their services are undisclosed. By offering tools that streamline the interaction between dealers and investors, including a platform for bond issuance and management, New Debt Exchange positions itself as a critical service provider within the financial ecosystem, facilitating more effective bond market operations.

In May 2022, New Debt Exchange, Inc. raised USD 1. 00 mn in venture funding which will be utilized to develop new products aimed at expanding their financial technology solutions. The company plans to enhance its platform features and explore opportunities for geographic expansion, particularly targeting markets in Asia and Latin America by the end of 2023.

This growth strategy aims to leverage recent funding to improve service offerings and expand their operational footprint in the global bond market.