Neverblue Communications Inc.
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Neverblue Communications Inc. - overview
Location
Victoria, BC, Canada
Primary Industry
Marketing/Advertising
About
Neverblue Communications Inc. is a data-driven marketing firm that delivers comprehensive advertising solutions aimed at enhancing brand visibility and engagement for various industries worldwide. Neverblue Communications Inc. operates as a data-driven marketing company, focusing on advertising solutions.
In August 2012, the company was acquired by GlobalWide Media for USD 40 mn, marking a significant pivot in their business strategy. The firm is headquartered in Victoria, Canada. The CEO leading the company is Marko S. Neverblue Communications Inc.
specializes in data-driven marketing solutions tailored for modern marketers, focusing on comprehensive advertising services across multiple industries. Their core offerings include cross-device display advertising, email marketing, and network distribution, aimed at enhancing brand visibility and engagement. The company employs advanced analytics and measurement tools to provide insights into customer interactions, helping businesses optimize their advertising strategies effectively. Their clientele spans sectors such as automotive, healthcare, finance, and e-commerce, with services available across key international markets including North America, Europe, and Asia.
Neverblue Communications Inc. generates revenue through performance-based advertising and partnerships within the marketing ecosystem. The company operates primarily on a B2B model, connecting advertisers and publishers through contractual agreements that can involve revenue-sharing for display advertising campaigns and fixed-rate contracts for custom marketing solutions. Their flagship services are crucial to the revenue model, attracting a diverse range of clients seeking effective advertising strategies that deliver measurable outcomes.
In August 2012, following its acquisition by GlobalWide Media, plans for future growth included leveraging the recent funding of USD 40 mn to enhance service offerings and expand into new geographic markets. Specifically, they aim to target expansion in emerging markets across Asia and Europe by the end of 2023. The focus will also be on launching new products designed to meet evolving client needs in data-driven marketing solutions.
Current Investors
GWM Holdings Inc.
Primary Industry
Marketing/Advertising
Sub Industries
eMarketing/Digital Marketing
Website
www.neverblue.com
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Neverblue Communications Inc. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | Neverblue Communications Inc. | - |
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