Neurobrands, LLC

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Neurobrands, LLC - overview

Established

2009

Location

-, CA, US

Primary Industry

Consumer Products

About

Neurobrands, LLC develops functional beverages that combine vitamins and superfruits to enhance health and wellness. Their products cater to health-conscious consumers seeking alternatives to conventional sugary drinks. Neurobrands, LLC, founded in 2009 in the US, specializes in functional beverages that support health. In May 2014, TSG Consumer Partners exited its investment, and the CEO re-acquired a controlling interest in the company.


The company's headquarters are located in an undisclosed city in the United States. Neuro specializes in a line of functional beverages that blend vitamins, minerals, superfruits, and other beneficial ingredients to promote overall health and well-being. Their core offerings include neuroSLEEP, neuroBLISS, and neuroSONIC, each designed to address specific consumer needs such as stress reduction, sleep enhancement, and energy boosting. neuroSLEEP features melatonin, 5-HTP, and magnesium, aiming to improve sleep quality, while neuroBLISS incorporates L-Theanine and chamomile to alleviate stress and promote relaxation.


neuroSONIC combines caffeine and L-Theanine to enhance focus and energy. These products are marketed towards health-conscious consumers seeking alternatives to traditional sugary drinks and are available across the United States, both through online channels and thousands of retail locations nationwide. Neuro generates revenue through direct-to-consumer sales and partnerships with retail and wholesale distributors. The company’s products are typically available for individual purchase, with potential premium pricing structures based on bulk purchases for retailers.


Key products, such as neuroSLEEP, neuroBLISS, and neuroSONIC, are positioned as flagship offerings within their respective functional beverage categories. Sales transactions may include one-off consumer purchases as well as ongoing supply agreements with retailers, ensuring a steady flow of revenue as demand for health-oriented beverages continues to grow. The company has built a loyal customer base, contributing to its visibility and reputation in the market. Neurobrands plans to launch new product variants aimed at specific dietary needs, although no specific release dates have been announced.


The company is targeting expansion in key regions across the United States, focusing on increasing its presence in health-focused retail sectors. The recent changes in ownership will allow the CEO to steer the growth strategy, drawing on previous experiences to enhance the company's market position.


Primary Industry

Consumer Products

Sub Industries

Non-Alcoholic Beverages, Food & Beverage Distribution

Website

www.drinkneuro.com

Verticals

E-commerce

Total Amount Raised

Subscriber access only

Neurobrands, LLC - deals

Deals TypeDeal StatusTarget (s)Deal DateInvestor(s)Seller(s)Deal size (Mn)Enterprise value (Mn)Post-money valuation (Mn)EBITDA multiple (x)Revenue multiple (x)Lead partner (s)
Sale to ManagementCompletedNeurobrands, LLC-
BuyoutCompletedNeurobrands, LLC-

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