NetOnNet AB
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NetOnNet AB - overview
Established
1999
Location
Boras, -, Sweden
Primary Industry
Consumer Products
About
Based in Boras, Sweden, and founded in 1999 by co-founders Anders Halvarsson and Roger Sandberg, NetOnNet AB specializes in retailing consumer electronics. In February 2022, Komplett Group AS, a portfolio company of Canica, agreed to fully acquire NetOnNet AB from SIBA Invest for NOK 3. 7 billion in cash and equity. NetOnNet specializes in the retail of consumer electronics, offering a comprehensive selection of products from external brands along with its own proprietary brands.
The company's core product offerings include various home electronics and accessories, catering to consumers and businesses alike through an omnichannel shopping experience that combines both digital platforms and physical retail locations known as Lagershoppar. NetOnNet targets tech-savvy consumers and businesses seeking reliable, cost-effective electronic solutions. NetOnNet generates revenue through direct-to-consumer sales and business-to-business transactions, focusing on retail sales without subscription models or complex partnerships. Customers can expect competitive pricing across a range of electronic products, reflecting the company's emphasis on affordability.
NetOnNet plans to leverage its recent funding from SIBA Invest to enhance its product offerings and expand its market presence. Upcoming products are being designed, with a focus on launching innovative home electronics tailored to customer needs. The company aims to enter new geographic markets, specifically targeting regions within Scandinavia by 2024.
Current Investors
SIBA Invest
Primary Industry
Consumer Products
Sub Industries
Consumer Electronics, Consumer Electronics Stores, Internet
Website
https://om.netonnet.com/
Verticals
E-commerce, Manufacturing
Total Amount Raised
Subscriber access only
NetOnNet AB - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on, LP Direct, Trade Sale | Completed | NetOnNet AB | - | ||||||||
| LP Direct, Public to Private | Completed | NetOnNet AB | - | ||||||||
| LP Direct | Completed | NetOnNet AB | - |
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