Netflea

Netflea, based in Finland, is a platform that specializes in the automation of secondhand fashion sales, facilitating the buying and selling of pre-owned clothing and accessories. Based in Oulu, Finland, co founded by Ossi Salo and Pekka Mannine, in 2014, Netflea operates as a marketplace for secondhand fashion, enabling users to list items effortlessly. The company was acquired by Bought Oy in July 2025 as part of a strategy to enhance their supply chain capabilities, though specific financial details of the deal were not disclosed. Netflea automates secondhand fashion sales, allowing users to transform their online shopping receipts into ready-to-sell listings.

Customers can easily import receipts, receive offers for their items, and arrange for courier pickups, catering primarily to individuals looking to declutter or monetize unwanted fashion items. The service appeals to eco-conscious consumers as it supports sustainable fashion practices across various urban markets in Europe. Netflea generates revenue through transaction fees on sales made through its platform. Sellers receive offers based on item condition and brand, with the company managing logistics for item pickup and delivery.

The platform's diverse inventory, including items from brands like Canada Goose and Massimo Dutti, attracts a wide array of consumers, from budget shoppers to luxury enthusiasts. Following its acquisition in July 2025, Netflea plans to enhance its operations by integrating with Bought Oy to improve supply chain processes. The recent acquisition will support initiatives aimed at expanding into new European markets and enhancing product offerings. Specific timelines for new product launches and market expansions have yet to be disclosed.