Naturell India Pvt. Ltd.
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Naturell India Pvt. Ltd. - overview
Established
2006
Location
Mumbai, Maharashtra, India
Primary Industry
Food
About
Naturell India Pvt. Ltd. is an Indian company dedicated to producing a variety of protein-rich snacks designed for health-conscious consumers. Their products cater to active lifestyles, offering convenience and nutritional support.
Naturell India Pvt. Ltd. was founded in 2006 and is headquartered in Mumbai, India. The company focuses on providing a range of health-focused snacks.
It has successfully completed five funding deals, including the most recent ADD-ON Trade Sale round, where it raised INR 3,900 mn from Zydus Wellness Limited, bringing the total amount raised to INR 200 mn. RiteBite Max Protein offers an extensive range of protein-rich snacks including protein bars, chips, nutrition bars, and plant-based protein powders. These products are designed to meet the nutritional needs of fitness enthusiasts, busy professionals, and individuals with dietary restrictions, available primarily through online sales in India. In the most recent financial year 2023, RiteBite Max Protein reported a revenue of INR 12,716,667.
90 with an EBITDA of INR -701,179. 90, operating primarily through a direct-to-consumer model that allows customers to purchase products conveniently online. Naturell India Pvt. Ltd.
plans to expand its product line with new offerings designed to meet evolving consumer demands. Additionally, the company is targeting expansion into new geographic markets in the coming years. The recent funding round from Rabo Equity Advisors will be pivotal in supporting these initiatives and enhancing its operations.
Current Investors
Rabo Equity Advisors
Primary Industry
Food
Sub Industries
Health Foods & Nutritional Supplements
Website
www.maxprotein.in
Verticals
E-commerce
Company Stage
Early Stage
Total Amount Raised
Subscriber access only
Naturell India Pvt. Ltd. - financials
| Fiscal Year Ended | Mar 31, 2013 | Mar 31, 2014 | Mar 31, 2015 | Mar 31, 2016 | Mar 31, 2017 | Mar 31, 2018 | Mar 31, 2019 | Mar 31, 2020 | Mar 31, 2021 | Mar 31, 2022 | Mar 31, 2023 | Mar 31, 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (USD) | 81,102,362 | 114,634,190 | 129,094,424 | 171,202,544 | 236,365,127 | 252,796,216 | 299,332,726 | 352,104,552 | 373,640,275 | - | - | - |
| % Revenue Growth (YoY) | - | 41.3% | 12.6% | 32.6% | 38.1% | 7.0% | 18.4% | 17.6% | 6.1% | - | - | - |
| EBITDA (USD) | (4,308,548) | 1,761,738 | 2,662,951 | 16,831,076 | 47,455,875 | 12,441,944 | (57,072,168) | (108,662,950) | (69,679,742) | - | - | - |
| Operating Income (USD) | (4,965,929) | 1,030,881 | 1,456,947 | 15,953,167 | 46,659,787 | 11,675,885 | (58,345,117) | (111,092,993) | (72,151,967) | - | - | - |
| Operating Margin | (6.1%) | 0.9% | 1.1% | 9.3% | 19.7% | 4.6% | (19.5%) | (31.6%) | (19.3%) | - | - | - |
| % EBITDA Margin | (5.3%) | 1.5% | 2.1% | 9.8% | 20.1% | 4.9% | (19.1%) | (30.9%) | (18.6%) | - | - | - |
| NET Income (USD) | (4,162,204) | (4,511,877) | (3,170,744) | 10,232,655 | 38,119,211 | 8,378,136 | (48,572,239) | (119,459,109) | (70,545,636) | - | - | - |
| % Net Margin | (5.1%) | (3.9%) | (2.5%) | 6.0% | 16.1% | 3.3% | (16.2%) | (33.9%) | (18.9%) | - | - | - |
Naturell India Pvt. Ltd. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on, Trade Sale | Completed | Naturell India Pvt. Ltd. | - |
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