Natural Way Food Group

Natural Way Food Group is a producer of gourmet nut butters, focusing on high-quality peanut and almond varieties enhanced with olive oil for a unique taste experience. Founded in 2017 by Austin Simkins and Quinn Simkins, Natural Way Food Group is based in Fayetteville, US. The company specializes in manufacturing nut butters and has engaged in one major deal, raising USD 1 million in a Growth funding round led by Tusk Private Investment on March 4, 2021. The founders remain actively involved in the company's operations.

Natural Way Food Group specializes in the production of high-quality nut butters, notably peanut and almond butters, enhanced with olive oil. These products are crafted using nuts sourced from the United States, emphasizing sustainable practices in their manufacturing processes. Customers enjoy a healthier product free from hydrogenated oils and an improved flavor profile that sets them apart from conventional nut butters. The company aims to provide a natural eating experience, encouraging consumers to stir their nut butters for enhanced taste and texture, primarily serving health-conscious consumers in the United States.

Natural Way Food Group generates revenue through direct-to-consumer sales of its nut butters, including its flagship peanut and almond butter lines. The company employs a retail model, selling products via various online platforms and possibly through partnerships with grocery retailers and health food stores. While specific pricing details are not disclosed, the premium nature of the products targets consumers prioritizing health and sustainability in their food choices, likely offering individual jars and variety packs of nut butters. In March 2021, Natural Way Food Group raised USD 1 million in a Growth funding round led by Tusk Private Investment.

The funding will enable the company to invest in all aspects of its business. The co-founders, Austin Simkins and Quinn Simkins, will continue with the company. Future growth strategies include the potential launch of new nut butter varieties and expansion into additional markets, although specific products and regions have not been disclosed.