Natura Plus Ultra Pet Food SAS Asset Profile

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Year established

2013

Location

France

Primary Industry

Consumer Products

About

Based in France and founded in 2013 by Sophie and Matthieu Wincker, Natura Plus Ultra Pet Food SAS, doing business as Ultra Premium Direct (UPD), offers pet food and snacks. In March 2021, Eurazeo, along with the company's management, signed an exclusivity agreement to acquire a majority stake in the company. Following the transaction, Eutopia, an existing minority shareholder since 2018, would reinvest in the transaction via its new fund. UPD offers natural products which cater to pet needs directly through its own website and subscription service. The company develops high protein products with no artificial colourings or preservatives in collaboration with veterinarian nutritionists to ensure balanced and appropriate recipes. The company is combining with Eurazeo will support the company's growth and aims to strengthen the brand and its community.

Current Investors

Eurazeo, Eutopia

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Primary Industry

Consumer Products

Sub Industries

Pet Products

Website

www.ultrapremiumdirect.com

Verticals

E-commerce

Total Amount Raised

Subscriber access only

Deals

Deals Type
Secondary Buyout

Deal Status	Target (s)	Deal Date	Investor(s)	Seller(s)	Deal size (Mn)	Enterprise value (Mn)	Post-money valuation (Mn)	EBITDA multiple (x)	Revenue multiple (x)	Lead partner (s)
Completed	Natura Plus Ultra Pet Food SAS	28 Mar 2021

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