Natura Plus Ultra Pet Food SAS
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Natura Plus Ultra Pet Food SAS - overview
Established
2013
Location
Agen, -, France
Primary Industry
Consumer Products
About
Based in France, Natura Plus Ultra Pet Food SAS specializes in premium pet food, offering tailored nutrition for pets through a direct-to-consumer model. Natura Plus Ultra Pet Food SAS is focused on producing high-quality pet food products. Founded in 2013, the company is headquartered in Agen, France. It has engaged in three deals, with the latest being a Secondary Buyout raising EUR 68.
00 mn from Eurazeo and Eutopia. The company was co-founded by Henri Anicet and Matthieu Wincker, who bring experience from their previous ventures in the pet food industry. Ultra Premium Direct specializes in premium dog and cat food, focusing on high-quality nutrition tailored to the specific needs of pets. Their core product offerings include a diverse range of kibble and wet food options, available in various formulations, such as grain-free and super premium recipes.
The company emphasizes nutritional balance, utilizing carefully selected ingredients rich in vitamins and minerals to support the well-being of pets. Ultra Premium Direct's products are sold directly to consumers through their online platform, ensuring a competitive pricing structure that is up to 40% lower than traditional retail channels. The company primarily serves markets in France and is expanding its reach across Europe, catering to a growing customer base of pet owners who prioritize quality nutrition for their animals. Ultra Premium Direct operates on a direct-to-consumer business model, supplemented by subscription services that offer customers discounts on regular purchases.
The company’s revenue in 2023 is EUR 63,876,992. 90, with an EBITDA of EUR 65,879,443. 80. Revenue is generated primarily from the sale of its flagship products, which include grain-free and specialized dietary options for dogs and cats, with additional savings for subscribers.
The company also engages in partnerships with animal welfare organizations, contributing a percentage of sales from specific products to support animal protection initiatives. In October 2025, Natura Plus Ultra Pet Food SAS will be acquired by Inspired Pet Nutrition Ltd. , a portfolio company of CapVest, which aims to expand its presence in the French pet food market. The acquisition will integrate a proven direct-to-consumer model and build a major independent branded pet food platform across Europe with enhanced digital and manufacturing capabilities.
The recent funding will support the development of new products and enhance distribution channels to cater to expanding markets.
Current Investors
Eurazeo, Eutopia, Otium Capital
Primary Industry
Consumer Products
Sub Industries
Pet Products
Website
www.ultrapremiumdirect.com/
Verticals
E-commerce, Manufacturing
Total Amount Raised
Subscriber access only
Natura Plus Ultra Pet Food SAS - timeline of key events
Natura Plus Ultra Pet Food SAS - financials
| Fiscal Year Ended | Dec 31, 2016 | Dec 31, 2017 | Dec 31, 2018 | Dec 31, 2019 | Dec 31, 2020 | Dec 31, 2021 | Dec 31, 2022 | Dec 31, 2023 | Dec 31, 2024 |
|---|---|---|---|---|---|---|---|---|---|
| Revenue (USD) | 3,434,883 | 5,422,583 | 8,298,056 | 12,770,410 | 20,779,890 | 30,598,188 | - | - | - |
| % Revenue Growth (YoY) | - | 57.9% | 53.0% | 53.9% | 62.7% | 47.2% | - | - | - |
| EBITDA (USD) | 376,358 | 816,831 | 533,792 | 848,801 | 1,969,596 | 956,518 | - | - | - |
| Operating Income (USD) | 234,118 | 604,884 | 247,954 | 317,518 | 1,218,987 | 56,404 | - | - | - |
| Operating Margin | 6.8% | 11.2% | 3.0% | 2.5% | 5.9% | 0.2% | - | - | - |
| % EBITDA Margin | 11.0% | 15.1% | 6.4% | 6.6% | 9.5% | 3.1% | - | - | - |
| NET Income (USD) | 173,395 | 556,253 | 204,961 | 215,564 | 901,586 | 50,853 | - | - | - |
| % Net Margin | 5.0% | 10.3% | 2.5% | 1.7% | 4.3% | 0.2% | - | - | - |
Natura Plus Ultra Pet Food SAS - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on, Trade Sale | Completed | Natura Plus Ultra Pet Food SAS | - |
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Natura Plus Ultra Pet Food SAS - employee data
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