Native Cos.

Native Cos. specializes in personal care products, including deodorants, body washes, and shampoos, focusing on clean, simple formulations made with naturally derived ingredients to cater to health-conscious consumers. Founded in 2015, Native Cos. operates out of San Francisco, US, and was established by Damien Foster and Ryan Smith.

In November 2017, Procter & Gamble Co. acquired Native for USD 100 mn, marking a significant event in its business trajectory. The company has completed three deals to date, with the most recent being the acquisition by Procter & Gamble. Native's primary offerings include deodorants, body washes, shampoos, and hand soaps, characterized by clean formulations and innovative scents.

The products are designed for health-conscious consumers seeking cruelty-free and vegan options. They are available in various forms, such as sticks and sprays, ensuring long-lasting odor protection without staining clothing, primarily marketed in the United States. Native generates revenue primarily through direct-to-consumer sales on its online platform, allowing for one-time purchases and subscriptions. The subscription model offers a 25% discount, fostering customer loyalty.

Promotions, such as free gifts with qualifying purchases, enhance customer engagement. The pricing strategy promotes bulk purchases with discounts for multi-pack options, with flagship products like deodorants and limited-edition body washes driving sales. Following its acquisition by Procter & Gamble in November 2017, Native plans to leverage the support from this partnership to develop and launch new products. Specific details on upcoming releases are expected to be revealed in the near future.

The company aims to expand its market presence beyond the United States, targeting new geographic regions. The recent funding will be utilized to support these strategic initiatives.