National Spirit Group / Varsity Brands

National Spirit Group, operating under Varsity Brands, specializes in providing innovative solutions for the cheerleading and dance industry, enhancing participant experiences through a range of products and services. Founded in 1948 and headquartered in Garland, US, National Spirit Group provides specialized offerings for cheerleading and dance. In 1997, the company was acquired by Wingate Partners, reflecting a strategic expansion of its operational capabilities. The firm has engaged in one notable deal since its inception.

National Spirit Group focuses on delivering a comprehensive suite of products designed to enhance the competitive cheerleading and dance experience. Their offerings include uniforms, performance gear, and event management solutions, catering to a diverse clientele from schools to recreational organizations across North America, Europe, and parts of Asia. The company generates revenue through a combination of product sales and service agreements, structured to meet the varying needs of their clients. These arrangements typically involve annual contracts that ensure access to a range of performance-related products, aligning client expenditures with their specific requirements.

As part of its growth strategy, National Spirit Group plans to expand its product offerings with new lines focused on sustainability and innovation, targeting a launch date in 2024. The company is also looking to penetrate emerging markets in Asia and Europe by 2025, leveraging its recent funding from the acquisition by Wingate Partners to enhance product development and market entry strategies.