Natify

Based in Dubai, United Arab Emirates, and founded in 2022, Natify provides a platform that enables advertisers to product placement solutions for games and metaverse environments. In April 2023, Natify raised USD 350,000 in pre-seed funding from new investor Continental Investment. The firm’s vendors and partners include Chalhoub Group, BMW, KFC, H&M, Emirates, Marks & Spencer, etc. As of April 2023, the company is being led by its CEO, Pasha Sabadash.

The company's algorithm displays targeted advertisements during games and metaverses based on gender, age, and location. The company's spatial and focus analysis tool distinguishes between gameplay and ad focus, as well as provides impression counts and a non-intrusive ad placement platform. The company also provides native ad display, real-time tracking and billing, free implementation for game owners, geographically targeted product placement, and data collection and reporting features for campaign optimization. The company intends to use the April 2023 funding to develop new feature-rich web platforms and tools, as well as invest in the registration of IP to protect its solutions.