mymuesli
Have updates for this profile? Please contribute data
= Subscriber Access Only
You are viewing a preview of this profile. Request a Preqin Pro demo for full access to all profiles and underlying data.
With Preqin Pro, you gain an unobstructed view of all alternative asset class activity across institutional investors, fund managers, funds, portfolio companies, deals, exits, and service providers.
mymuesli - overview
Established
2007
Location
Berlin, -, Germany
Primary Industry
Food
About
Based in Berlin, Germany, and founded in 2007, Mymuesli operates as a producer and distributor of pre-mixed cereals and breakfast products available online and in Mymuesli stores. The company was co-founded by Philipp Kraiss and Hubertus Bessau. As of 2023, the company is led by its CEO, Henrik Haenecke. In March 2016, GENUI acquired a 30% minority stake in Mymuesli.
The company provides a range of breakfast options, including cereals, porridges, muesli, granola bars, nut butter balls, and similar products. These offerings are crafted using organic ingredients from certified sources without the addition of artificial flavors. Additionally, the company offers accessories such as smoothie bowls and Thermal 2Go mugs, as well as Muesli 2Go mugs.
Current Investors
Katjesgreenfood, GENUI
Primary Industry
Food
Sub Industries
Health Foods & Nutritional Supplements, Web Applications
Website
www.mymuesli.com
Verticals
E-commerce
Company Stage
Mature - Growth Capital
Total Amount Raised
Subscriber access only
mymuesli - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Secondary Buyout | Completed | mymuesli | - | ||||||||
| Growth | Completed | mymuesli | - | ||||||||
| Buyout | Completed | mymuesli | - |
Displaying 1 - 3 of 3
Time to go Pro
Get Preqin Pro for unrestricted access to 600,000+ detailed profiles on fund managers, investors, funds, companies, and other alternative asset players. Unlock exclusive data on future plans, company financials, fundraising history, track records, and more.