My Social Book

My Social Book enables users to transform their social media memories into high-quality, personalized photo books, offering a convenient and creative way to preserve cherished moments. Founded in 2011 in Singapore, My Social Book creates customized photo books from users' social media and cloud-stored images. The company has successfully pivoted to focus on personalized keepsakes for significant life events. The founder, Nicolas Cazagou, has a history of entrepreneurial ventures, and the company has completed a total of 1 deal, with its most recent funding occurring on July 7, 2016, when it raised an undisclosed amount from Hera Capital.

Charles Becquet currently serves as CEO. My Social Book specializes in creating personalized photo books from users' social media content and images stored in cloud services like Dropbox. Their offerings include high-quality printed formats such as softcover and hardcover photo books in various sizes. The service targets individuals aiming to preserve social media histories and milestones like weddings and family vacations, serving markets in North America and Europe.

My Social Book generates revenue through direct-to-consumer sales of its photo book products, facilitated by an automated online platform. The transaction structure involves one-time purchases for customized photo books, with promotional offers available through newsletter subscriptions. Their product range includes special collections like Wedding Photo Albums and Yearbooks, reflecting a pricing strategy that aligns with the value of personalized, high-quality keepsakes. Following its most recent funding round in July 2016, My Social Book plans to enhance its offerings and expand into new markets.

Specific upcoming products are being designed to cater to diverse consumer needs, with particular interest in growing presence in markets across Europe and Asia by 2025. The capital raised will be used to support product development and market entry strategies, aligning with the company’s objective to broaden its customer base.