My Jolie Candle

My Jolie Candle is a Parisian company specializing in the creation and sale of unique scented candles that offer an element of surprise with hidden jewelry, providing a personalized experience for customers. My Jolie Candle, headquartered in Paris, France, produces scented candles and home fragrance products. Founded by Victor Van de Rosieren, the company has established a strong market presence in France and Belgium. In July 2022, My Jolie Candle was acquired by Maison Berger Paris for an undisclosed amount, marking a significant shift in its business strategy.

The latest funding round on 28 July 2022 raised EUR 7. 00 mn, with investors including Entrepreneur Invest and Vasgos, contributing to the total amount raised of EUR 7. 00 mn. My Jolie Candle specializes in the production and sale of scented candles and associated home fragrance products that enhance sensory experiences while offering the element of surprise through hidden jewelry.

Their core offerings include personalized candles that can contain various types of jewelry, such as bracelets or necklaces, providing customers with both a decorative and a functional product. The company has developed a range of unique scents and customizable options, allowing customers to tailor their purchases to individual preferences. My Jolie Candle products are sold primarily in France and Belgium, targeting a customer base that values personalized gifts and home décor items. In addition to their main line of candles, they offer related accessories, such as scented sticks and gift packaging, aimed at enhancing the gifting experience for special occasions.

In 2017, My Jolie Candle generated revenue of EUR 5,856,476. 10, with an EBITDA amounting to EUR 1,216,249. 60, primarily through direct-to-consumer sales via their online platform. Each transaction typically involves selecting personalized candles, often bundled with additional products such as gift bags or message cards.

The company promotes customer loyalty through strategic pricing and promotional offers, including free shipping on orders above a certain threshold, fostering repeat business and enhancing overall revenue generation. Looking ahead, My Jolie Candle plans to expand its product line with new designs and fragrance options to cater to evolving consumer preferences. The company is also targeting international markets beyond France and Belgium for expansion by the end of 2023. The recent funding of EUR 7.

00 mn will support these initiatives, including product development and market entry strategies. The acquisition by Maison Berger Paris may further enhance distribution capabilities and brand visibility in new regions.