My Code Media, Inc.
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My Code Media, Inc. - overview
Established
2015
Location
Santa Monica, CA, US
Primary Industry
Marketing/Advertising
About
Founded in 2015 and based in California, US, My Code Media, Inc. operates as a digital media company that provides various multicultural media content, data platforms, and marketing solutions that allow various brands to advertise their products in the market through a Hispanic cultural lens. In June 2021, the company launched B Code, a media solution specifically designed for the Black community. In November 2023, Ariel Alternatives acquired a 58.
5% majority stake in My Code Media, Inc. from Falfurrias Capital Partners and Maranon Capital. The firm delivers a suite of integrated marketing campaigns and media solutions that help clients deliver accurate media content depending on their audience. The company provides strategic media solutions such as creative services, content creation, marketing influence, content distribution, video advertisement, programs, data insights, and reporting for multicultural consumers, advertisers, and publishers.
The November 2023 acquisition may help My Code Media, Inc. 's business expansion beyond its current consumer media platforms.
Current Investors
Maranon Capital, Falfurrias Management Partners
Primary Industry
Marketing/Advertising
Sub Industries
Advertising Agencies & Media Buyers, eMarketing/Digital Marketing, Digital Media
Website
www.mycodemedia.com/
Company Stage
Mature - Buyout
Total Amount Raised
Subscriber access only
My Code Media, Inc. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Secondary Buyout | Completed | My Code Media, Inc. | - | ||||||||
| Add-on | Completed | Veranda Entertainment | - | ||||||||
| Add-on | Completed | Impermedia | - | ||||||||
| Buyout | Completed | My Code Media, Inc. | - | ||||||||
| Private Debt | Completed | My Code Media, Inc. | - |
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