Mujian
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Mujian - overview
Established
2025
Location
Shanghai, Shanghai, China
Primary Industry
Software
About
Based in Shanghai, China and founded in 2025, Shanghai Picnic Project Technology Co. , Ltd. , dba Mujian, focuses on delivering interactive content experiences. The company has undergone a strategic focus on AI integration to enhance user engagement.
Mujian was founded by a team of individuals dedicated to creating innovative storytelling platforms. In March 2026, Mujian closed a venture funding co-led by Jinqiu Capital and Sky 9 Capital, with participation from other individual investors. The firm offers an AI-driven interactive content community platform where users can experience unique simulations. Its core product is an immersive simulator that allows users to engage with rich narratives set primarily in the Song Dynasty.
Users take on various societal roles, navigating complex relationships within detailed storylines. This platform caters to both individual users seeking entertainment and creators looking to share interactive content, targeting markets in East Asia, particularly China and Japan. The company generates revenue through subscription models and in-app purchases for its simulation products.
Current Investors
Sky 9 Capital, Jinqiu Capital
Primary Industry
Software
Sub Industries
Professional Sports/eSports, Software, Gaming
Website
www.mujian.ai
Verticals
Artificial Intelligence
Company Stage
Early Stage
Total Amount Raised
Subscriber access only
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