MSM.digital Group GmbH
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MSM.digital Group GmbH - overview
Established
2018
Location
L�beck, -, Germany
Primary Industry
Marketing/Advertising
About
Based in Germany, and founded in 2018 by its Managing Directors, Markus Oeller and Torsten Oppermann, MSM. digital Group GmbH operates as a digital service provider. In March 2022, BPE, along with the company's management, acquired a majority stake in MSM. digital Group GmbH.
As of 2022, the company has 100 employees. MSM offers marketing solutions such as digital communication, digital retail transformation, POS-and in-store marketing, experiential marketing, retail staffing, and digital point-of-sale solutions that help clients improve sales and increase their reach and brand awareness. As of 2022, the company's client base includes companies in the electronics and gaming sectors, including Bandai Namco, Electrolux, Electronic Arts, Microsoft, Riot, Samsung, Acer, Vodafone, and Warner Bros. Following the March 2022 acquisition, the company plans to support MSM.
digital Group GmbH's international expansion through acquisitions of agencies across Europe.
Current Investors
Primary Industry
Marketing/Advertising
Sub Industries
Advertising Agencies & Media Buyers, eMarketing/Digital Marketing
Website
www.msm.digital
Verticals
AdTech
Company Stage
Mature - Buyout
Total Amount Raised
Subscriber access only
MSM.digital Group GmbH - financials
| Fiscal Year Ended | Dec 31, 2010 | Dec 31, 2011 | Dec 31, 2012 | Dec 31, 2013 | Dec 31, 2014 | Dec 31, 2015 | Dec 31, 2016 | Dec 31, 2017 | Dec 31, 2018 | Dec 31, 2019 | Dec 31, 2020 | Dec 31, 2021 | Dec 31, 2022 | Dec 31, 2023 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (USD) | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| % Revenue Growth (YoY) | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| EBITDA (USD) | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| Operating Income (USD) | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| Operating Margin | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| % EBITDA Margin | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| NET Income (USD) | (2,116.5) | 32,153.4 | - | - | - | - | - | - | 330,728.6 | 17,654.9 | 8,084.5 | - | - | - |
| % Net Margin | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
MSM.digital Group GmbH - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Buyout | Completed | MSM.digital Group GmbH | - |
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MSM.digital Group GmbH - employee data
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