Mrs. Greens
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Mrs. Greens - overview
Location
Scarsdale, NY, US
Primary Industry
Retail
About
Mrs. Greens is an organic and natural product company dedicated to promoting healthier lifestyles through clean eating and sustainable choices. Their offerings focus on eco-friendly alternatives for health-conscious consumers. Mrs.
Greens operates as a provider of organic and natural products, founded to support healthier living. The company is headquartered in Scarsdale, US. In 2007, Planet Organic acquired a 100% stake in Mrs. Greens, although specific terms of the transaction were not disclosed.
The current CEO is Bishal Mitra, who has not been associated with other known ventures. MrsGreens. com specializes in offering a range of organic honey products, including Pure Clover Honey Sticks, aimed at consumers interested in clean eating and natural sweeteners. This company supports health-conscious individuals and families, providing resources to guide them on their wellness journeys.
Their products are marketed primarily in urban centers across North America and select European markets, aligning with the growing demand for organic offerings. MrsGreens. com generates revenue primarily through direct-to-consumer sales via e-commerce transactions on their website. Customers can purchase individual products such as Pure Clover Honey Sticks at a fixed retail price.
The company also appears to offer subscription options for recurring purchases, which fosters customer loyalty and ensures a consistent revenue stream, all while maintaining accessible pricing reflective of their organic product quality. Moving forward, Mrs. Greens plans to launch new product lines designed to expand its offerings to better cater to its market. Additionally, the company is targeting expansion into new geographic regions, although specific markets and timelines are not detailed.
The funding received in 2007 from Planet Organic will be critical in supporting these initiatives as they continue to enhance their product range and market presence.
Primary Industry
Retail
Sub Industries
Food, Retail
Website
www.mrsgreens.com
Total Amount Raised
Subscriber access only
Mrs. Greens - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Private Debt | Completed | Mrs. Greens | - |
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