Mr Yum Trading Pty Ltd

Based in Victoria, Australia, and founded in 2018 by co-founder and CEO Kim Teo, Mr Yum Trading Pty Ltd, a. k. a. Mr Yum operates as a provider of a digital platform that allows restaurants, hospitality, and entertainment venues to present their menus along with provide information related to ingredients, portion and other information of a specific dish.

In November 2021, Mr Yum Trading Pty Ltd raised AUD 89 million in a Series A funding led by Tiger Global Management, with participation from Commerce Ventures, Rüfüs Du Sol, Skip Capital, VU Venture Partners, Wildcard Ventures, AirTree Ventures, and TEN13. The company provides a digital menu platform designed to help users to use QR codes for ordering, pickup, and delivery. The digital menu platform allows businesses to present photos of their dishes, ingredient descriptions, and dietary filters for ordering cocktails and food via scanning QR codes. In addition, the digital menu can be integrated with a wide range of applications for scheduling and labor management software for businesses, promoting and supporting hotels, POS systems for hospitality, payments, tracking sales, and trends, and changing menu items, pricing, and photos for enabling users to get a convenient option to order.

Mr Yum generates revenue from the subscription of its platform packages, which include light (USD 9 per month), business (USD 89 per month), and parent (USD 178 per month).